You really need the video to figure out exactly how the box is supposed to work! The top becomes four plates (if you want to eat off brown cardboard), and the bottom half folds over for easy storage. Great green direction that encompasses making full use of the pizza box, but does it really accomplish the goal. Course, I'm not quite sure what the goal is....
Once the box becomes pizza juiced soaked, you can't recycle the cardboard. And how much does it cost (in energy) to produce the corrugated cardboard squares? No doubt more than wood pulp paper plates.
How about a recycled box that is protected by.....something....that keeps the grease away from the pizza and the box? How about a greaseless pizza? Then you can choose if you want to eat the pizza or the cardboard. Did we factor in the cost to our air quality for the pizza delivery? Are the trucks running on biodiesel?.....
